The goal of Building Black Wealth is to normalize patronizing Black businesses.
WHY BUILDING BLACK WEALTH
With African Americans spending roughly $1.2 Trillion dollars annually, a recent study indicates the median wealth of African Americans is predicted to fall to zero by the year 2053 following current trends. Building Black Wealth (BBW) is a practical pathway towards preservation and prosperity in Black communities. Our belief is that there is no freedom without economic equality. The building black wealth experience is designed to be all races working together to build strong minority communities.
HOW IT ALL STARTED
Hip Hop artist Draze recently released an economic anthem titled “Building Black Wealth,” in which he spotlights roughly 20 African American owned businesses. The music video for BBW recently topped over 2 million views on Facebook. The overwhelming support from fans propelled Building Black Wealth from a song into a call to action. In commemoration of this milestone, Draze launched Building Black Wealth TV.
The goal of Building Black Wealth is to normalize Black owned brands and products with global audiences by showcasing the breadth, width, and depth of African American ingenuity. From technology, to entertainment, to food and toiletries, Draze sits down with owners and representatives of Black owned businesses to discuss their stories, products, and services. “This show is about taking a holistic view of the entrepreneurs in our community. So, you might see a celebrity that you know like Angela Rye or Laila Ali, but you will also see several small businesses that deserve to be seen because they make amazing products.” Says Draze. Building Black Wealth levels the playing field, providing an innovative platform for entrepreneurs and an important bridge for consumers to find relevant products.